G.I. Joe, a renowned toy franchise introduced by Hasbro in 1964, revolutionized the action figure market by popularizing the term "action figure" itself. Initially conceived as a military-themed toy line, G.I. Joe evolved to encompass a diverse range of characters from different branches of the armed forces and later expanded into various themes like adventure, science fiction, and espionage. The franchise's appeal surged with the 1980s animated TV series "G.I. Joe: A Real American Hero," which introduced a team of heroes battling the nefarious Cobra organization. G.I. Joe's enduring legacy includes a host of action figures, comics, cartoons, and movies, encapsulating the spirit of teamwork, heroism, and imaginative play for generations of fans.